Director Profiles

Adam Floyd
Adam is the first point of contact for our clients that are seeking innovation and creativity.
Adam has been working in product design and development for over 35 years and is the named designer on numerous patents for a wide range of market sectors. He is passionate about exceeding client expectations and designing products that make a difference in people’s lives.

Jonathan Chartres
Jonathan leads design for manufacture, ensuring the right materials and processes are selected for designs.
Jonathan is a time-served injection mould toolmaker and designer with over 3 decades of industrial experience. He has worked on projects for multiple global companies, including Rolls Royce, Bentley, British Aerospace, Vaillant, and Phillips. Jonathan utilises his vast experience to ensure the feasibility of products.
Concept Design
We take a multi-disciplinary approach to ensure concepts are innovative, practical, and revenue-earning. Using our experience and expertise, we create novel and ingenious solutions to fulfil the requirements of a new product brief and explore several potential design iterations, working closely with the client throughout.
INNOVATION


CONCEPT DEVELOPMENT


Toolkit...
Ideation
Industrial design
Sketching
CAD modelling
Visualisation
Sketch prototype models
Proof of concept rigs
Product Engineering
We develop the selected concept design in preparation for volume production.




Toolkit...
Mechanical engineering
Hardware and software development
Prototyping
Analysis FEA, CFD & DFMEA
Design for Manufacture
Test rig development
technical documentation
Models and Prototypes
For models and prototypes, including creation of early sketch models and prototype units for evaluation, a wide range of processes and materials are offered.




Toolkit...
3d filament printing
SLA
SLS
vacuum casting
sheet metal fabrication
CNC machining
Manufacturing
We offer a wide range of services to facilitate the manufacturing of production volumes, including domestic and offshore options.




Toolkit...
Injection moulding
CNC machining
Casting
PCB and electronics
sheet metal fabrication
Full build and test
Expertise
We have decades of experience in designing successful and compliant products for a wide range of market sectors.

MEDICAL AND SCIENTIFIC
We have a track record of delivering innovative and commercially successful products for clients in a variety of medical and scientific sectors, including medical devices, consumer healthcare, and life sciences.

CONSUMER BRANDS
We combine user understanding and technical innovation with creativity to design commercially successful products for leading consumer brands.

SUSTAINABLE ENERGY
The design and development of industrial and domestic products that embraces the growing access to renewable energy.

PROFESSIONAL TOOLS
The design of industrial products and instruments, for asset protection, telecommunications, factories, construction, and airports.

MILITARY AND DEFENCE
The design of rugged military equipment to MIL-STD for service and survival in extreme environments and conditions.

SPORTING GOODS
We are specialists in the creation of upcoming and exciting products for the action sports market, having worked for one of the greatest innovators in skateboarding for many years.

RUGGEDISED ELCTRONICS
Sensitive electronics and user interfaces, housed in enclosures capable of surviving the rigors of severe industrial working environments.

RESEARCH STRUCTURES
Test rigs and structures for marine observation and experimentation, in dynamic and complex marine environments.

SPECIALIST FURNITURE
We have designed specialist, structural furniture pieces to suit unique user needs.
What people say
"We have built a fully integrated and collaborative relationship with Absolute Design over the past seven years which has resulted in the successful launch of several truly innovative medical devices, one of which received a prestigious Red Dot Award in 2020. I would unreservedly recommend Absolute Design for their professionalism, design flair and their proven ability to exceed their clients’ expectations – they are a pleasure to work with at every level."

"We are delighted that the 'design for manufacture' objectives have been fulfilled well in excess of our expectations. The minimal number of fixings involved and the ease of assembly are paying huge dividends. Our weekly production capacity is much greater than we had anticipated with no increase in head count. Your concept of being able to build standard 'base modules' for stock and then fit customer options during final assembly is working very well."

"Adam at Absolute Product Design was pivotal in the ideation, design and development of our Award winning induction heating hair system, TheO. He provided technical expertise and creativity through all stages, from our first prototype through to production."

"We have collaborated many times with Absolute Design. At all times, I have found Absolute Product Design to be reliable, capable and professional in their approach, and I would have no hesitation in recommending them for product design and engineering related services."

"Absolute Design, are experts in concept development, new product engineering, prototyping, and bringing ideas to life. They have an ability to connect with our objectives, and realise those objectives into realities. They are especially skilled in developing high value products that are efficient to manufacture."

"Absolute Design brought to the table their experience and understanding of the Action Sports market. Their contribution to the aesthetic and engineering of the Vice watch range was pivotal in the successful relaunch of the iconic 90’s brand."

"Absolute Product Design have in-depth expertise in mechanical engineering which we utilised extensively over several years on a number of high profile projects. Their work has been a significant positive factor in the growth of our business."

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